Not sure where to shop while traveling in Korea? Don’t worry, we’ve got you covered!
Korea is a true shopping paradise, offering everything from luxury brands and trendy fashion to traditional markets and unique souvenirs. Whether you're looking for the latest K-fashion, beauty products, or authentic Korean goods, there's a perfect shopping spot waiting for you.
Follow along as we take you through the best shopping destinations in Korea—get ready for an exciting shopping adventure! 🛍️✨
1. Myeongdong
Myeongdong is a must-visit shopping spot in Seoul.
This bustling district is packed with department stores, malls, and street vendors, offering trendy fashion, accessories, and affordable local and international brands. With over 1,000 outlets selling Korean beauty and skincare products, it’s a paradise for cosmetics lovers.
Beyond shopping, Myeongdong is also a popular tourist attraction, home to landmarks like N Seoul Tower and Nanta Theatre.
Also, don’t forget to explore the night market for delicious street food! (make sure to check if the food is halal-certified)
2. Starfield Coex Mall
Starfield COEX Mall features over 300 brands, including fashion, beauty, electronics, and entertainment.
While exploring COEX Mall, don’t miss Starfield Library, a stunning space with 13-meter-high bookshelves holding over 50,000 books.
Located underground, COEX Aquarium is home to over 650 species of marine life, making it a fascinating spot for all ages
3. Hongdae
Hongdae is famous for its youthful vibe, underground culture, and creative freedom.
Local teens and students from nearby Hongik University frequently visit its many cafés, art galleries, fashion outlets, live music bars, and clubs. The area is packed with shops selling everything from handmade clothing to luxury brands.
Don't miss the various weekend events, pop-up stores, and street performances!
4. Namdaemun Market
Namdaemun Market is Korea’s largest traditional market, offering a wide variety of goods at affordable prices.
From clothing and accessories to souvenirs and household items, the market has something for everyone. It’s also a great place to try local street food, with stalls serving dishes like hotteok (sweet pancakes) and tteokbokki (spicy rice cakes).
Open from early morning to late at night, Namdaemun Market is always bustling with energy. Whether you're shopping for bargains or experiencing authentic Korean market culture, it’s a must-visit spot in Seoul!
5. Insadong
Insadong is a vibrant district lined with antique shops, traditional tea houses, and bookstores along its alleys.
Shop for traditional goods and souvenirs such as hanbok, hanji (traditional paper), artworks, vintage toys, ceramics, and folk crafts. On weekends, Insadong’s main street becomes a pedestrian-friendly zone, creating a lively cultural experience.
While in Insadong, enjoy classical concerts, art exhibitions, and delicious street food for a complete cultural adventure.
Also, Ikseon-dong, located near Insadong, is a charming neighborhood where traditional hanok houses blend with trendy cafés, boutiques, and restaurants. It's famous for its cozy atmosphere, unique handmade goods, and picturesque alleys, making it a popular spot for shopping and a perfect date course.
P.S. Olive Young, Daiso, and Musinsa Store, GoTo Mall (Gangnam Terminal Underground Shopping Center) are also famous shopping destinations. If you have the chance, be sure to check them out!
Enjoy an amazing shopping experience in Korea with the diverse shopping spots we’ve introduced!
